URDT / Update

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Develop and change the image of the Brighton cycling & race scene

A longstanding and continuing project to build and grow an aspirational Brighton based race team. Supporting new riders and establish a reputation and presence of animating the race community.

Further detail and URDT work can be found here

 

Photography: Alex Sallons

Project involvement: Creative direction, visual & brand identity, pitch & presentations, copywriting, technical & casual wear, printed ephemera.