Pimlico Honey

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Elevating the city honey of SW1

Pimlico, South London and the surrounding areas have a rich history and notoriety for their affluence, however the city nurtured honey felt at odds with in it’s surroundings. Creating a new identity inspired by the floral rooftop gardens from investor and longstanding hotelier Dolphin Square. The gardens are printed to surround the jars reflecting the honeys origins and using the honeys translucency to maximum effect.


Studio: Hutton Creative
Project involvement: Creative direction, visual & brand identity, brand positioning, packaging