// Elevating city honey as a new, luxury food.
The garden illustrations form an image wrap printed directly to the surface / glass of the jar. Using the honeys translucency within the design to add depth and a changing landscape — reflective of the purity and natural filtration found in city honeys. This enabled greater interaction and tactility to the product and sets itself apart in an already crowded market and warrants a premium price point.
Studio: Hutton Creative