Create an identity grounded in social change and providing for the arts community for a new property investment concept, Little Bear.
Flexible and shifting logo lock-ups were created based on the changing view of the two constellations from multiple cities around the globe. These lines act to highlight the connections and varied perceptions of both the arts and star constellations.
Combined with a vibrant colour palette, the holding page randomises a constellation lock-up and colour palette loading a possible of seventy different views.
Studio: We Like Today
Project involvement: Visual & brand identity, presentation & internal comms, printed ephemera
Creative direction & concept: Rich Brett