URDT x Proper

Long standing sponsor and supporter of URDT, Proper Cycling launched Proper Cycling Holidays in the Algarve. A short zeen was created to commemorate the first team visit.

February 2017, the beast from the East is in full effect and it is snowing in Brighton. 6 of the team are 1,500 miles away in Faro, Portugal enjoying the mountains and 20°.


Documenting and numbering the pages by the days of the trip rather than page numbers, the zeen progresses through the week day by day, ride by ride.


Using the Proper signature fluro, breakthroughs in digi printing allowed over printed detailing to key pages.


Each days ride was documented with a route, distance, elevation and expected completion time to work as a guide and handout for future patrons of the vila. Suggested and recommended cafe stops or lunch breaks

Combining and collating photos of varied quality and resolutions taken throughout the week, montages and crops were utiliesed to tie the images together.