URDT — Pitching brand alignments

Progressing and pitching URDT to the cycling industry & local business.

Combining a grass roots DIY approach with editorial presentation, brand alignment and finance pitches have become the the format to push and explore the URDT brand and styling. 

Swiss 721 extended outline — display face of choice is used throughout the docs to introduce sections. Cropped, repeated and / or bleeding off the page, all used to create interest and dynamics within the layouts. Structure is kept with the index page furniture running up the left edge and all pined to a 9 column modular grid.

Imagery is repeated and broken in the same vein as the typography — creating and suggesting movement throughout the documents.

Halftone treatment applied to targeted pitch covers brings texture and a simplicity to the notion of flying the flag for the recipient with a brand allegiance.