Bold, confident and true to team roots, progressing the kit design for the second year was a reflection of the teams growth and notoriety. One of the largest goals for URDT was to become an aspirational team, an early band of misfits looking to create something different to what was previously available. The team grew
Progressing and pitching URDT to the cycling industry & local business.
Doing things differently from the start.
Long standing sponsor and supporter of URDT, Proper Cycling launched Proper Cycling Holidays in the Algarve. A short zeen was created to commemorate the first team visit.
Shop kit – Introducing the N+1 threads